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About Fueled
The Few. The Bold.
At Fueled, we celebrate the exceptional—the fearless individuals who dare to dream beyond limits and redefine what’s possible. Born in California and inspired by a relentless drive for greatness, Fueled is more than a brand; it's a movement for those who lead with courage, confidence, and conviction.
Our Story
Fueled began with a vision: to create a timeless statement piece that exudes power and individuality. For founder Shah, growing up in the heart of Los Angeles' vibrant fashion scene was just the beginning. A pivotal meeting with a renowned celebrity jacket designer in his twenties ignited his journey into the world of luxury leather.
Through mentorship and dedication, Shah uncovered the transformative essence of a leather jacket—its ability to command attention and inspire self-assurance. This revelation became the cornerstone of Fueled.
The Mission
Fueled is more than outerwear. It’s about empowering individuals to embrace their boldest selves. Each jacket is a testament to exceptional craftsmanship, merging modern sophistication with a spirit of fearlessness. Every stitch, every detail, tells a story—your story.
Join the Movement
Fueled is for the few who refuse to settle, for the bold who challenge the ordinary. Step into your power and wear it with pride.